Application consistency through VSS
Copying a database file while it is writing produces a backup you cannot use. BeBackup relies on the Windows VSS components, through a dedicated service.
Microsoft SQL Server
A consistent backup database by database, through the SQL Server VSS writer. BeBackup's dedicated VSS service restarts that writer when it has failed — a case every SQL administrator has already met at three in the morning.
Microsoft Hyper-V
A backup virtual machine by virtual machine, choosing which files to include. VHD and VHDX virtual disks found in a file backup can also be opened and backed up file by file, instead of being copied wholesale.
System state
Every other VSS writer: Active Directory, the registry, certificate stores, and all the components Windows declares.
Actions around the backup
When an application does not go through VSS, the agent can arrange its environment: stopping and restarting a service, closing an application, running a script before and after the backup, and importing a third-party program's log straight into the backup report.